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Mobile Strategy Is Dead, Long Live Content Strategy

Posted on Wednesday, November 30th, 2011 by purdy

Optimizing our content for mobile devices, including tappable phone numbers and links to Google Maps, is a natural extension of what we’ve been doing for ages. There is no separate mobile strategy. There is only an existing content strategy and working to make sure that that content is best presented to everyoneMobile in Higher Ed

As smartphones proliferate, some users are cutting the computer cord

Posted on Tuesday, July 12th, 2011 by purdy

A third of all American adults own a smartphone and for many minority and low income users, those mobile devices have replaced computers for Internet access. The findings released Monday by the Pew Internet & American Life Project highlight the breakneck speed consumers are adopting smartphones — faster than just about any high-tech product in history.  Washington Post

Keeping up with social networking sites: How much is enough?

Posted on Tuesday, October 19th, 2010 by purdy

You must tumbl (tumble?), or haven't you heard? You must tumbl (tumblify?) because the micro-blogging site is growing fast -- its estimated 3.3 million daily visitors up 50 percent from April, according to "The academic in me feels like, 'Oh, this will be interesting,' " says Zeynep Tufekci, a professor of sociology at University of Maryland Baltimore County who studies social networks. "The user in me goes, 'Oh nooo, another one!' " With so many of the so-called revolutionary applications are actually riffs on a similar theme. Foursquare looks a lot like Gowalla; Tumblr could be the cousin of Posterous. It's exhausting to move onto what's new if it sort of looks like what's old.   Washington Post

New Web Code Draws Concern Over Risks to Privacy

Posted on Monday, October 11th, 2010 by purdy

In the next few years, a powerful new suite of capabilities will become available to Web developers that could give marketers and advertisers access to many more details about computer users’ online activities. Nearly everyone who uses the Internet will face the privacy risks that come with those capabilities, which are an integral part of the Web language that will soon power the Internet: HTML 5.  NY Times


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